BETCHES TAILGATE 

Sponsored by Barefoot and NFL

  • Tailgates live and die by the environment. I designed all physical event materials, from signage and swag to giveaway packaging, making sure the Betches brand showed up loud and cohesive in a format the brand hadn't occupied before.

  • Built a suite of promotional and social assets ahead of the event, designed to drive attendance while threading the needle between three distinct brand identities: Betches, NFL, and Barefoot.

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