about

Hi! I’m Erika.

i offer design-led creative direction and branded storytelling ACROSS social, experiential, print.

Design process

I approach design with heart, wit, and curiosity. My perspective was shaped by the absurdity and beauty of life – and by a cancer diagnosis in my 20s. That experience taught me how powerful it is to make things that connect people.

I design from my studio in Ridgewood, Queens. since graduating from the school of the museum of fine arts at tufts university in 2019, I’ve explored almost every corner of creative work INCLUDING design, art direction, storytelling. always chasing the moment when an idea suddenly becomes human.

For me, design isn’t about being the loudest in the room; it’s about creating work that listens, invites, and stays with people.

SELECTED CLIENTS

RESUME

  • Social-first design across daily posts and full campaign systems. I lead visual concept → templates → final build, balancing brand voice with performance and engagement.

  • I design experiential brand worlds translating voice and strategy into IRL moments that feel good, photograph well and actually work.

  • Film and digital photography, used as a practice of looking and a foundation for how I design.