about

Hi! I’m Erika.

I’m a designer and art director based in New York, working across social, experiential, and brand storytelling.

Design process

I build systems and moments that translate ideas into something people can feel — on screen and IRL.

My perspective is shaped by both the absurdity and fragility of life, including a cancer diagnosis in my 20s. It’s why I care about making work that connects people in a way that’s thoughtful, honest, and intentional.

Resume

SELECTED CLIENTS

  • Social-first design across daily posts and full campaign systems. I lead visual concept → templates → final build, balancing brand voice with performance and engagement.

  • I design experiential brand worlds translating voice and strategy into IRL moments that feel good, photograph well and actually work.

  • Film and digital photography, used as a practice of looking and a foundation for how I design.