BETCHES STYLE LAUNCH

Old Navy brought the budget; the event needed to feel like Betches actually threw it. I designed a full suite of physical materials, from color-analysis cards and mirror decals to cocktail menus, napkins, photo booth signage, and pop-up banners, creating a cohesive, camera-ready environment at every guest touchpoint.

Old Navy's aesthetic is clean and classic. Betches is not. The challenge was making both feel at home in the same room. I developed a visual system that used typography, layout, and messaging to bridge the gap, polished enough for the sponsor, with enough personality to feel native to the Betches brand.