MATCH MIXER
Everyone I know is single and exhausted by the apps. So i did something about it.
MARCH 2026
BRAND IDENTITY
Built the full visual identity from scratch — logo, posters, social assets, event signage, and interactive materials. The aesthetic had to do a specific job: feel like something you'd actually want to go to. Playful enough to share, warm enough to trust, distinct enough to remember.
Conceived and executed in two weeks.
Based on attendee survey responsesCREATIVE MARKETING
Ran all outreach myself — guerrilla poster drops around NYC, Instagram, and yes, the actual dating apps.
The concept was the hook: invite your dormant matches. The ones that went nowhere because neither of you knew what to say. The ones you thought were cute but weren't sure you wanted a whole one-on-one date with. Give all of them somewhere to go.
100 RSVPs and 60+ attendees showed up to the first one.
EXPERIENTIAL STRATEGY
The room doesn't work if the wrong people are in it. I curated and approved every guest, aiming for a friends-of-friends energy where everyone feels like a warm referral. Nametags were the only prompt. Turned out that's enough when people actually want to be there. That night, 7 to 8 dates were planned on the spot. People said it felt nothing like the other dating events they'd been to, which honestly wasn't an accident.
The event was free to attend. In lieu of a ticket price, I raised money for Blood Cancer United through QR codes placed around the venue and a short speech. I'm a blood cancer survivor, diagnosed at 26 and in remission for three years. We raised $1,100 in one night, entirely from voluntary donations.
