Designed a full suite of branded collateral — including color-analysis cards, mirror decals, cocktail menus, napkins, photo booth signage, and pop-up banners. My role was translating Old Navy’s clean, classic aesthetic into the Betches voice: playful, self-aware, and camera-ready. The full activation was concepted, designed, and produced on a three-week turnaround, requiring fast decision-making, tight coordination with vendors, and a clear visual system. The end result blended polish with personality, encouraging guests to see themselves (and their outfits) in a new light.