U Up? Live

I designed all environmental graphics for the live event including the step-and-repeat, touch-up bar backdrop, Times Square marquee, mirror decals, audience paddles, and take-home postcards—applying the existing Betches, U Up?, and Drybar logos consistently across physical touchpoints.

I created a full suite of promotional Instagram assets to support ticket sales and event awareness, designing social content that integrated the existing brand identities while remaining cohesive, playful, and platform-native.